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Author's words: in fact, I was familiar with Hpmont earlier. Although I had never met Mr. Liu Xiwen, I was old friends. I had heard all about Mr. Liu's views. I finally got what I wanted during my trip to South China. I had a chance to see Mr. Liu's true face.

On the whole, all kinds of business leaders, founders or market leaders we met along the way in South China travel. Each leader and enterprise has its own distinctive style and characteristics. Each entrepreneur has his own beliefs and ideals. They may only come from the impulse of their youth, Maybe it comes from the restless heart of entrepreneurs, maybe it's just a coincidence, but along the way, "entrepreneurs are the best spokesmen of enterprises" is true.

Elevator industry is a slow hot market

In the view of general manager Liu of Hpmont, word-of-mouth marketing is a marketing mode used by many enterprises in the inverter industry at present. For enterprises themselves, doing word-of-mouth marketing should be like doing enterprises, "more positive things and less negative things." There are too many competitors in our circle. What is the industry's reputation, the potential of enterprise growth and the future development prospect? What is the industry's reputation in each application industry? As users, industrial products users are very cautious, Before choosing an enterprise, we need to make a long-term investigation. Enterprises with solid purchase intention in the eyes of users gradually accumulate their brand image. Hpmont hopes to gradually form such a solid brand image instead of relying solely on the enterprise itself to publicize and boast. "

At present, the elevator industry is an important field in the application of frequency converter industry, and the elevator industry is also an important strategic deployment industry for Hpmont. In particular, different special drive controllers have been developed for escalators and vertical elevators. "At present, elevator is the mainstream industry in the application industry of frequency converter, and the market is relatively large, What Hpmont is going to do now is to enlarge its local advantages in the elevator industry, focus on the segmented market, and do it in a down-to-earth way.”

"The elevator industry is a slow heating market, which is different from the plastic industry, food machinery and other industries. It is a long-term accumulation process, so it is impossible to suddenly increase the volume in the elevator industry. However, we have accumulated in the elevator industry for many years. Our company was prepared for a long-term war at the beginning of its establishment, and the early goal is to be stable in the industry, After laying a solid foundation and taking a deep root, I believe that after several years of training, the sales curve of Hpmont in the industry will improve rapidly in recent years. "

Domestic inverter enterprises should have their own hardware and software if they want strength

Once upon a time, Shenzhen was known as the "walled city". The streets were full of counterfeit and counterfeit electronic products. In recent years, with the deepening of the brand concept, "cottage mobile phone" has been circulating in Shenzhen's electronic market, but it has almost disappeared compared with the once prosperous scene.

In the inverter industry, the situation of Shanzhai products is actually the same as that of Shanzhai mobile phones. Among the hundreds of inverter enterprises in China, how many have their own supporting software and hardware. For those who are serious about doing business, the market is the best touchstone and a real refining process. It is hard to say that the market will not eliminate the enterprises without their own strong strength and competitiveness“ I believe that in the inverter industry, the situation of Shanzhai will be the same as that of the mobile phone industry, but in the inverter field, the elimination process will be relatively long. "

In the application field of frequency converter, especially in the lifting and elevator industries, it is a long-term and slow training process, and it is also an industry that needs the enterprise itself to sink slowly. "In these fields, the user's demand is no longer a single price embodiment, the first consideration is the reliability, safety and stability of the product, Only after these needs are met can the functionality, service guarantee and price level of the product be reflected. These are all issues to be considered in the future, and this is the user needs. "

"Conceptually speaking, what is the customer's demand? He wants to buy the inverter. This is the demand that everyone can see. What we want to see is the invisible demand. We should be good at mining the invisible demand."

Huicong inverter network: elevator industry is a slow hot market in inverter field